Authentic. Passionate. Compassionate.
Issue: June 2022
Twinstate Technologies | Marketing Manager
Hometown: Plattsburgh, NY
Education: University of Hartford | Bachelor of Health Science / Minor in Business Management
Like many young professionals who grew up in the North Country, Alissa had two beliefs: she would NEVER return to the area and she would NEVER join her three generation family business. Fortunate for both our region and Twinstate Technologies, Alissa found her way home and has worked hard to embrace all the greatness of this region and the family business.
How do you contribute to the culture of your company?
I contribute to our culture by having generational appreciation. I’m an advocate of incorporating flexible work environments and a strong focus on work-life balance. I also strive to be transparent, open and take responsibility when I’ve let my team down.
What are you doing to make a difference in your community?
I donate blood to our North Country Blood Bank whenever possible, and I try to volunteer and educate about cyber threats and how we can help protect ourselves from the cheats, creeps and thieves.
What is the single most important characteristic for success?
What is your biggest professional success?
This is up there!
What important lesson have you learned in your career?
Continuous improvement. I think this is critical for both personal and work goals.
What is your dream job?
Running a ranch in the warm, sunny Midwest.
What is the biggest risk you have ever taken?
I dropped out of college twice. I ended up missing a part of my identity after quitting soccer and really didn’t have a clear idea of what my future looked like. So, I took two strategic pauses and gave myself time to navigate my future.
What is something that no one would guess about you?
I can play the saxophone.
Write a note to your younger self…
Be authentically, unapologetically you.
What can the North Country do to make this area more appealing to a younger generation?
More opportunities (for all generations) – making sure there is enough to do year-round is important.