August 2016

One of the best things about Strictly Business is our ability to bring you an inside look at the workings of North Country companies. In this issue we look at how some of the area’s leaders market their products.

Alan Tetreault and his cake decorating company may be a well-kept secret in this area, but his business is hugely popular nationally and internationally. With 10,000 products for sale online and a host of YouTube videos to teach you how to use them, it is no surprise that Global Sugar Art is a North Country success story.

Swarovski Lighting has been a stable area employer for decades and most of us know that they build beautiful lighting fixtures, but how they market them is another story. David Coryer’s article will take you from Plattsburgh to Cranston, Rhode Island to Dallas, Texas to Milan, Italy. Don’t miss it.

Mirror Lake Inn, one of the region’s most beautiful properties, attracts people from around the world and around the area. While the Weibrecht family’s reputation and involvement in the inn may be the number one reason for its success, they employ a whole host of methods to attract new customers and bring back their regulars.
If you grew up listening to WIRY radio you will want to read Meg LeFevre’s article about the “new” WIRY – new location, new FM station, new station manager, as well as her discussion with area native and station owner Bill Santa.

Business partnerships are never easy, but Bruce Carlin (currently of Carlin Media) and Rick Dodge (Dodge Marketing & Communications) have managed to work together, go their separate ways and still collaborate. Good for them and good for their clients.
Mountain Lake PBS is an area treasure and Strictly Business is pleased to welcome its new president and CEO, Erik Nycklemoe, to the region. While we may think of it as our “local” station, its reach and membership extends far beyond the area with 3.9 million viewers in New York, Vermont, Quebec, and Ontario. From Sesame Street to Masterpiece Theatre as well as programming that highlights the North Country, Mountain Lake plays a critical role in the cultural richness of our region.

Speaking of treasures, we want to recognize all the North Country Chamber of Commerce does to promote business in the area. Kristy Kennedy, the Chamber’s Vice President of Marketing, has embraced social media to draw tourists to the Adirondack Coast and it’s paying off. Allie Racette’s interview with Kristy highlights the many events and opportunities our area has to offer.

Are you ready for a $47,476 minimum salary for exempt employees?? Attorney Jackie Kelleher explains what new legislation, that will take effect on December first, could mean for your business. Also in this issue Garry Douglas tells us what the Advanced Manufacturing Institute at Clinton Community College will mean for area businesses.

And then there’s Michelle St. Onge’s Insight interview with Maria Alexander, Executive Director of the Senior Citizens Council of Clinton County. To meet Maria is to be impressed with her warmth and her devotion to all that is good, for not only seniors, but the community in general.

How to market a business or agency is no small task. Even having the very best product or service is no guarantee of success in today’s competitive market place. You need to be able to get the word out and grab people’s attention. The companies featured in this issue of SB have learned how to do that and that’s good for business.