Spring is a time for renewal and the North Country Chamber has been renewing its brand and presentation in several respects in recent weeks.
March first saw the official launch of our new Chamber logo, creating a modern look that is more representative of a multi-faceted, regional business and economic development organization. But we weren’t finished!
Days later, we unveiled our new economic development website, complete with an innovative new brand for our growing role in attracting foreign direct investment and internationally oriented businesses to the North Country. That new brand is “NYMTL: Where New York Meets Montreal” and the major new website is now live at www.NYMTL.com.
This new brand and website express our unique bi-national location and economic status in a creative way, inviting curiosity about a place where New York meets Montreal. The extensive content on the website highlights the major advantages of our area as a location for international business and FDI, with many links to our economic development partners and other key resources. And of course, the site is fully bi-lingual in presentation — English and French.
This new brand and tool come at a perfect time as Canadian and other business interests are looking once again to invest and grow after a year of challenges and uncertainty that caused many to postpone intended decisions and strategies for growth in the U.S. market. Just recently, the content of the new site assisted in discussions with not one or two but three prospects.
This entire undertaking was made possible with funding secured for us by State Assemblyman Billy Jones, a leading partner in cross-border commerce and investment. “Our region has become a prime location for foreign businesses looking to succeed in the U.S.,” Assemblyman Jones said at the time of the launch. “The NYMTL website now provides a hub for access to the resources and opportunities we have to offer and will definitely support further investment. It was my pleasure to secure funding for this initiative, and I look forward to continuing to work with the North Country Chamber on future projects that will help our area grow.”
In addition to the critical support from Billy Jones, we thank Susan Matton and Joel Wood of my Chamber team who coordinated the design and content over several months’ time, Boire Benner Group who did the design and technical work and the Chamber’s partners who contributed content and ideas.
NYMTL: WHERE NEW YORK MEETS MONTREAL!
ONWARD AND UPWARD!
Garry Douglas is president of the North Country Chamber of Commerce.